The WWDC 2009 keynote address opens with video of the PC Guy welcoming the WWDC audience. “I want to be the first to wish you all a week with some innovation. But not too much. Please.” Cut. “Maybe you could float a few ideas my way?”

Phil Schiller, senior vice president of Worldwide Product Marketing

There are now 75 million OS X users thanks to the iPhone.

New unibody version of the 15” MacBook Pro with 7 hour battery life, SD card slot, starts at $1699.

17” MacBook Pro now $2499 (down $300).

13” MacBook gets a built-in battery and an SD slot, FW800 and names changes to MacBook Pro. $1199.

All available today.

Bertrand Serlet, senior vice president of Software Engineering

Leopard is the most successful software product Apple has ever had. Vista, meanwhile, has been a failure. Snow Leopard: 90% of the OS has been refined, with less than half the footprint, installations are 45% faster. Trackpad is now now good for drawing Chinese characters. [How timely…]

Safari 4 live today for Tiger, Leopard, and Windows. New Quicktime X has hardware acceleration, color correction, new technology for HTTP streaming.

Three new software technologies: Snow Leopard runs everything in full 64-bit mode; with GCD for multi-core and threaded apps, a new OpenCL with “many big companies participating”; new Exchange support works with Mail, iCal, and Address Book.

If you have Leopard, Snow Leopard will be $29, full retail $129 - out September.

Scott Forstall senior vice president of iPhone software 

40,000,000 iPhones/touches sold already. 50,000 apps in store. A billion apps downloaded.

[videos of happy app developers. yawnzies.]

3.0 OS. 100 new features. Cut/copy/paste. Works across all apps. Undo = shake the phone. Landscape mode for all Apple apps. MMS. Spotlight to search across all apps (and content).Rent or buy movies directly from the phone in iTunes. Tethering (to share internet connection) via USB and Bluetooth (not available on AT&T is US - crowd VERY vocal in its disapproval!).

“Find my phone” - shows clip from 30 Rock. Find My iPhone for MobileMe subscribers. Login and it’ll show you map of where your phone is, plus remote-erase your data if you want. Locks the phone, sends a message, plays sounds (overrides silent mode).

ScrollMotion to bring 50 major magazines, 170 newspapers and 1 million books to the iPhone App Store. App is called Iceberg.

[other fancy business … diabetic testing, medical patient monitoring, TomTom GPS, more games, some K-12 science thing (demo FAIL), nearby car rentals — this really is a developers conference — MIDI ]

3.0 software is free for all iPhone owners and $9.95 for touch owners, available worldwide 17 June.

Schiler

iPhone 3Gs - “the s stands for speed”. 3x faster than 3G model, new camera 3.2MP with video capture, can edit video on the phone, direct upload to YouTube + MobileMe, or send as MMS.

Voice control to make calls or change music. Built-in digital compass. Improved battery life.

$199 for 16GB, $299 for 32GB, in black and white. 3G iPhone reduced to $99. 

Available 17 June (26 June in Australia).